Resources for market research

Resources for demographic information

Consumer behavior and lifestyle interests
The lifestyle characteristics of your target consumers influence their buying habits. Use the following resources to identify interests, beliefs, attitudes, and activities of your potential customers.

Resources to find your competitors

To find information about public companies, search for company profiles and financial information, such as annual reports and filings. For information on private companies, search for articles published about the company in magazines, trade journals and newspapers.

The following directory databases will help you locate competitors in a specific geographic area (state, city, area code, zip code). They provide basic information such as address, key officers, lines of business, sales volume, and, when available, credit ratings and number of employees. You can also use these databases to locate potential business clients.

Resources on the state of your industry