JATIN PATRO is a social entrepreneur, the founder of SharedMall, and the author of Escaping SEO and Amazon. He has master's degrees in computer science and in environmental engineering. He also has over twenty years’ experience leading IT and e-commerce initiatives, including seventeen years at FedEx and Intel. He is a certified business counselor and the chairman of workshop committee for the Portland chapter of SCORE. Jatin offers guidance, advice, and education on online technology, innovation, and growth strategies for businesses and community leaders, and is pioneering The Online Transformation for small businesses to seamlessly come together online into next generation local search and shopping alternatives to Google and Amazon, and harness the power of communities to counter the growing threats and challenges.